Around mid-2020, we deliberated on two projects. The first project: Create a directory of manufacturing resources for Singaporean designers. The second project: Create a design label where Studio Juju will produce (anywhere in the world) and retail our own works. Both ideas were conceived at the height of the Covid-19 lockdown, when footwork and meetings were restricted. Considering time and funds, we eventually converged the two projects into: Create a design label that is designed and made in Singapore. We started visiting makers and manufacturers, vendors and suppliers, to understand their capabilities in order to design with production in mind.
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